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Discover how marketing automation can make your marketing smarter, faster, and more personal. Explore actionable steps to engage your customers, simplify your workflows, and drive better results.

The secret to success in an AI-driven world is a strong brand POV and humans in the loop.

Przemek Szustak, Senior Product Manager, is sharing his experiences, advice, and knowledge on WhatsApp. Sharing why the channel performs so strongly, how brands can use it effectively, and how to do so without crossing the line into spam.

If you’re looking for a way to boost your sales and take your business to new heights, e-commerce should be firmly on your radar. We’ve rounded up some UK and global e-commerce statistics to illustrate the power of online sales.

As the industry gears up for agentic shopping, platforms like OpenAI and Google have been laying the groundwork to begin to make it possible.

In this post, we take a look back at some of the best and worst Super Bowl ads over the years—those that captured the audience’s attention for all the right reasons and those that left viewers scratching their heads. Whether they became viral sensations or were quickly forgotten, these commercials offer valuable lessons in storytelling, branding, and audience engagement.

Experts, founders, and brand leaders predict seven major ecommerce trends that will define the year—from individualized rewards to paradigm-shifting AI.

“Gen Z aren’t anti-alcohol,” says Ella Palmer, culture and strategy manager at creative agency Love. “They’re anti-brands that feel generic, ‘grown-up’, intimidating or culturally disconnected. What resonates instead are spirits brands that actively participate in culture.”

Organic visibility now depends less on rankings and keywords, and more on how LLMs gather information, which platforms they rely on, and what signals help them highlight your brand.

The world of e-commerce is standing on the precipice of its most significant shift since the invention of the online shopping cart. We are moving from an era of static search and scrolling to an era of “Agentic Commerce”—a world where Artificial Intelligence agents not only assist in discovery but actively curate, reason, and guide purchasing decisions.

Consumers are fed up with lazy marketing and generic content, with online mentions of “slop” jumping 200% in 2025. Nostalgia reached 43 million mentions (up 18%) as consumers turn to comfort on a massive scale. With costs climbing, micro-indulgences are in. 23% percent of marketers predict feel-good spending will be a growing trend in 2026.

Below, we break down the top marketing ideas home builders and contractors are using right now – plus how you can apply them to your business in Q4 2025 and beyond.

Puzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.

It’s important to understand that SEO and GEO are not separate methodologies; they mostly overlap. Think of it like this: If you made a list of all SEO tactics and selected those that influence AI the most, they would be called GEO.

Multicultural marketing is not a passing trend. The truth is the U.S. is already diverse—with 44% of all consumers being multicultural. Regardless of the current political climate, diversity keeps accelerating and multicultural groups will make up the majority of the population by 2045.

n short (TL;DR) AI chat assistants like ChatGPT, Gemini, and Copilot are becoming the new storefront for eCommerce, with over 1 billion queries a day and 1.3 billion monthly referrals to top domains. Nearly 60% of U.S. shoppers already use generative AI for online shopping, a figure expected to grow. In this new landscape, visibility depends on how well your site can be understood by both machines and people. According to our research, 53% of eComm leaders report less than 5% of their traffic from AI chat today — showing a readiness gap despite consumer adoption. Accessibility can be the differentiator: structured, inclusive content makes products visible to AI systems and assistive technologies alike.

Find out how AI, automation, and early prep help marketers tackle holiday chaos, keep stress low, and results high.

Latinos are among the fastest-growing racial or ethnic groups in the United States. Between 2000 and 2024, the Latino population nearly doubled, rising from 35.3 million to 68 million. Latinos accounted for more than half of all U.S. population growth during that period.

The analysis in this article covers traffic to national and regional BevAlc chains with at least five locations – it does not cover traffic to independent BevAlc retailers.

The new chatbot shopping feature is a big step toward helping OpenAI monetize its 700 million weekly users, many of whom currently pay nothing to interact with ChatGPT, as well as a move that could eventually steal significant market share from traditional Google search advertising.

We spoke with experts to hear strategies for improving SEO results and the challenges that lie ahead.

Artificial Intelligence (AI) in digital marketing has evolved from a fantastical notion to a game-changer for today's marketers.

Today, marketers are constantly seeking the most effective ways to connect with their customers. Two powerful channels stand out: email and SMS. But when it comes to customer preference, which one stands out – email or SMS?

From automating repetitive tasks to revolutionizing complex workflows, AI agents are redefining productivity and innovation for the businesses of tomorrow.

In an era where consumers are bombarded with countless marketing messages each day, personalization has emerged as a beacon of relevance and connection.

In today's digital age, the boundaries between social media and e-commerce are blurring, giving rise to an exciting trend: social commerce. This fusion of online shopping and social media platforms is transforming the way brands engage with consumers, offering a seamless pathway from discovery to purchase without leaving the social platform.

In a world increasingly attuned to the health of our planet, sustainability is no longer just a buzzword—it's a movement.

In an age where authenticity and relatability rule the digital marketing sphere, micro-influencers have emerged as powerful allies for brands looking to forge genuine connections with their audience.