Talpa Supermarkets LLC

💼Executive Summary

TALPA SUPERMARKETS LLC partnered with our team to modernize its retail operations, create a scalable e-commerce presence, and strengthen customer engagement across multiple channels. We implemented a comprehensive digital transformation strategy, integrating advanced SaaS tools, AI capabilities, and omnichannel marketing to boost customer loyalty, streamline operations, and open new revenue streams.

Highlights

• Built a mobile-first website with integrated e-commerce for online ordering and curbside pickup.
• Established an in-house e-commerce department and trained staff on fulfillment processes.
• Designed and deployed targeted email and SMS campaigns for weekly offers and loyalty programs.
• Launched and managed bilingual social media campaigns to engage local communities.
• Developed a dynamic, digital circular for weekly ads, accessible via website, app, and QR codes in-store.
• Used AI for competitor research, demand forecasting, and online reputation monitoring.
• Configured CRM and help desk solutions, and trained personnel on the delivery mobile app.

♟️Business Objectives

1. Digital Foundation: Build a fast, intuitive website with full e-commerce capabilities.
2. Operational Efficiency: Create an e-commerce department for online sales, delivery, and curbside pickup.
3. Customer Engagement: Drive repeat visits through automated email/SMS campaigns and loyalty incentives.
4. Community Reach: Engage bilingual audiences with localized content and offers.
5. Brand Reputation: Proactively manage online reviews and public sentiment with AI insights.
6. Staff Empowerment: Equip employees with CRM, help desk, and delivery app skills to improve service.

🚀Deployed

A) Website Development & E-Commerce

• Built a responsive, bilingual (EN/ES) website with online catalog, cart, and secure checkout.
• Integrated inventory management, delivery zones, and curbside scheduling.
• Connected with payment processors and loyalty systems.

B) E-Commerce Department Creation

• Defined workflows for online order intake, picking, packing, and delivery.
• Designed SOPs for customer communication and issue resolution.
• Implemented KPIs for order accuracy, delivery times, and customer satisfaction.

C) Email & SMS Campaigns

• Set up automated weekly ad blasts, personalized coupons, and abandoned cart reminders.
• Integrated with CRM to segment audiences by purchase history and preferences.

D) Social Media Campaigns

• Created content pillars: weekly deals, recipe inspiration, community events, and seasonal promotions.
• Managed paid ads to boost local awareness and store traffic.

E) SaaS Integration & Digital Circular

• Partnered with third-party SaaS for dynamic ad creation and distribution.
• Digital circular embedded on website and app, with interactive product links.

F) AI-Powered Research & Reputation Management

• AI monitoring for competitor pricing, trending products, and customer feedback sentiment.
• Automated alerts for negative reviews and guided response templates.

G) Help Desk, CRM & Training

• Configured help desk ticketing system for customer support tracking.
• Deployed CRM to centralize customer profiles and order histories.
• Trained staff to use the mobile delivery app for efficient routing and proof of delivery.

‍

📈Results & Impact (Illustrative Metrics)

• Website Traffic: +65% in 90 days; bounce rate reduced by 30%.
• E-Commerce Orders: Averaging 150/week by month three; 98% on-time delivery rate.
• Email/SMS Engagement: 25% open rates; 8% CTR on offers.
• Social Media: 3.5x increase in engagement; follower growth +42%.
• Reputation: Average online rating improved from 3.8 to 4.4 stars in six months.

🛜www.shop.supermercadostalpa.com

🛜www.supermercadostalpa.com

🛜www.talpacorporate.com

‍